Company Profile Philips
Vision
At Philips, we strive to make the world
healthier and more sustainable through innovation. Our goal is to
improve the lives of 3 billion people a year by 2025. We will be the
best place to work for people who share our passion. Together we will
deliver superior value for our customers and shareholders.
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2.Mission
Improving people’s lives through meaningful innovation |
3.Behaviors
Eager to win
Take ownership
Team up to excel
4.Bussines
- Creating the future of healthcare
As a global leader
in healthcare, we are guided by the understanding that there is a
patient at the center of everything we do. By pioneering new solutions
that improve and expand care around the world, we are dedicated to
creating the ideal experience for all patients, young and old
- Enhancing lives with light
At Philips Lighting we are
enhancing people’s lives with light by delivering innovative and energy
efficient solutions to consumers and professional customers, every day,
everywhere
- Helping people achieve a healthier and better life
Our
Consumer Lifestyle sector is dedicated to responding to the consumers’
aspirations all over the world, inspiring and enabling them to be
healthy, live well and enjoy life.
5. Management
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- Chief Executive Officer Royal Philips
- Chairman of the Board of Management and the Executive Committee
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- Executive Vice President Royal Philips
- Chief Strategy & Innovation Officer
- Chairman Sustainability Board
- Member of the Executive Committee
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- Executive Vice President
- Chief Legal Officer
- Member of the Executive Committee
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- Executive Vice President
- Chief Human Resource Officer
- Member of the Executive Committee
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- Executive Vice President Royal Philips
- Chief Market Leader
- Member of the Executive Committee
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- Executive Vice President Royal Philips
- Chief Executive Officer Greater China
- Member of the Executive Committee
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- Executive Vice President and Chief Executive Officer Philips Consumer Lifestyle
- Member of the Board of Management and the Executive Committee
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- Executive Vice President and Chief Executive Officer Philips Lighting
- Member of the Executive Committee
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- Executive Vice President and Chief Financial Officer Royal Philips
- Member of the Board of Management and the Executive Committee
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6.Development
- Philips and AMREF Flying Doctors announce strategic partnership to improve health care in Africa
This
long-term strategic partnership aims to support AMREF in achieving its
social goals and will help Philips in its ambition to improve the lives
of people in Africa, while at the same time realizing growth in this
strongly emerging continent.
7.History
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Philips Entering 21st Century: “sense and simplicity”
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 In
September 2004, Philips launched its “sense and simplicity” brand
promise, which marked a new way forward for the company. “Sense and
simplicity” reflected Philips’ commitment to be a market-driven company
that provides products and services that fulfill the promise of being
“designed around you, easy to experience and advanced”. The company
focused on people’s health and well-being by providing products and
solutions in the areas of Healthcare, Consumer Lifestyle and Lighting. |
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Building a Consistent Global Presence in the 90’s: “Let’s make things better”
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 Until
the mid-1990s all advertising and marketing campaigns were carried out
at product level, on a local market basis. This led to many different
campaigns running simultaneously, not giving a representation of Philips
as a global company.
To establish a consistent global
presence, Philips introduced the first global campaign in 1995 under the
tagline “Let’s make things better”. This theme encapsulated the “One
Philips” thinking and was rolled out globally in all markets and for all
Philips products. This was also the first campaign that brought the
whole company together, giving the employees a sense of belonging and
providing a unified company look for an external audience. |
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Philips Identity Trademarked in the 1930’s: Origins of the Shield Emblem
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 At
this time, Philips’ business activities were expanding rapidly and the
company wanted to find a trademark that would uniquely represent
Philips, but one that would also avoid legal problems with the owners of
other well-known circular emblems. This wish resulted in the
combination of the Philips circle and the wordmark within the shield
emblem.
In 1938, the Philips shield made its first
appearance. Although modified over the years, the basic design has
remained constant ever since and, together with the wordmark, it gives
Philips the distinctive identity that is still embraced today.
For
the first time in 1930’s, the four stars flanking the three waves were
placed together in a circle. After that, the stars and waves started
appearing on radios and gramophones, featuring the circle as part of
their design. Gradually the use of the circle emblem was then extended
to advertising materials and other products. Since then, this trademark
has been used across the world and has become one of the identifiers of
the Philips Company as the single source of Philips-branded products.
The
now familiar Philips waves and stars first appeared in 1926 on the
packaging of miniwatt radio valves, as well as on the Philigraph, an
early sound recording device. The waves symbolized radio waves, while
the stars represented the ether of the evening sky through which the
radio waves would travel. In due course, these two elements were placed
in a circle, presumably symbolizing the globe. |
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Philips in the 20th Century: First Lamp Advertisements
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 Established
in 1891 in Eindhoven, the Netherlands, Philips & Co. was founded to
meet the growing demand for light bulbs following the commercialization
of electricity.
In the early years of Philips & Co.,
the representation of the company name took many forms: one was an
emblem formed by the initial letters of Philips & Co., and another
was the word Philips printed on the glass of metal filament lamps.
One
of the very first campaigns was launched in 1898, when Anton Philips
used a range of postcards showing the Dutch national costumes as
marketing tools. Each letter of the word Philips was printed in a row of
light bulbs at the top of every card. In the late 1920s, the Philips
name began to take on the form that we recognize today. |
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